Section
|
Summary / Questions
|
Videos Referenced
|
Own videos from research
|
Modern Mythic Embodiment
|
-music video artist is seen as embodying "modern mythic characters"
-resenting different aspects of free floating disparate universe
| ||
Commercial Exhibitionist
|
-materialization, monger to their body image selling everything to be in the spotlight
-wants success and evokes the charisma of stardom and sexuality
|
Madonna Material Girl’
| |
Television Bard
|
-modern band singing banal lyrics using TV as a medium
-storyteller who uses on screen images instead of inner, personal images
|
Madonna Papa Don’t Preach
| |
Electronic Shaman
|
-can be invisible , only the voice and rhythm that is the visual
-they will often switch between shapes, it could animate dead objects or have alter egos e.g. in cartoons
-acts as a visual guide through a spiritual journey.
|
The electronic shaman’s voice and rhythm form the life-line that connects images and sound creating new experiences and the conscious-streaming journey outside time and space.
|
Lady Gaga Born This Way
|
Cher’s ‘Believe’
|
-method "modern mythical embodiment", she is a modern sorceress
-spiritual journey concludes with a magical green surrounding Cher as a soul exchange happens between a young women and herself
-electronic magic of aural effects, "synthesized" to act as a dreamlike state
|
Cher’s Believe
Cher’s voice is synthesized and music creates a dreamlike state. In Believe Cher also promotes her record and her audio-visual style and aims to evoke the charisma of stardom and sexuality. Thus she can be also seen as commercial exhibitionist.
| |
Audio-Visual Flow
|
-Compromised of several flows of audio-visual
-these flows interact and create a complete whole by ears and eyes.
 | ||
Images to Music
|
-music video comprised by adding images to music creates moving pictures for an already existing tune, they are bound together by the beat and their musical features.
-movements like footsteps can be synchronized with the beat
|
In Cher’s Believe there is a synthesized rattle sound which is sometimes synchronized with effects of lightning, that then amplifies body movements http://www.youtube.com/watch?v=4p0chD8U8fA
| |
The Lyrics
|
-lyrics and images interact creating meaning
- banal lyrics can create new meaning
|
In the first verse of Believe to phrases "I can’t break through" and "so sad" there is a visual echo made by special effects. A text-illustration appears for example when the girl sits drinking as the lyrics intone "Sit around and wait for you". Effects also occur when the unhappy girl climbs to the rooftop and the rain of tears pours from the sky.
|
Coldplay Fix You
|
The Images
|
-visual for is close to the musical form
-can manipulate colour it can create ideas which are repeated an varied
|
Two main visual motifs; one is Cher’s performance track; the other is the narrative track about the unhappy girl. Visual motifs are lightning effects especially the light that is traveling between the girl and Cher.
| |
Perceiving music Videos
|
-interacting layers can active social aspects like family. When these interact it can create situation variables
 |
Traditional visual narration created in experimental movies like Fernand Leger and Dudley Murhpy’s Ballet Mecanique (1924) and Oscar Fishinger’s Composition in Blue (1934). They are part of standard music video narration technique. In a music video clip collages, paraphrases, animated abstract art computer graphics.
| |
Style: Standard Clip
|
-Contains three visual traditions; perfrmance clip, narritive clip, and art clip
 |
A model of a standard music video and has all the narrative traits.
The video exposes the vocalist, and the shots which actually emphasize strange artistic features.
The video is placed in the traditions of performance and visual narration
| |
Style: Performance Clip
|
-Shows the vocalists in one or more settings
-Can be three types; song performance, dance performance, and instrumental performance.
|
Many of his videos contain dance performances.
| |
Style: Narrative Clip
|
-Short and silent movie to a musical background (narrative clip)
- the clip contains a visual story so it’s easy to follow
|
No lip-synch, example of a pure narrative clip
| |
Style: Art Clip
|
-no visual narrative and contains no lip-synch
-Artist’s video uses more modern, experimental music.
|
Moments at the start show pictorial elements in order to develop visual motifs
|
|
What is music video?
|
-Music video has its own conventions
-Narrative relations complex
-Music today can be considered its own art with its own traditions
-They always offer something new to look at
|
Example of audio visual texture
|
Friday, 26 July 2013
Task 2- Research into existing products: Sven E Carlson theory
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment