Wednesday, 31 July 2013

Task 2 - Research into existing products: Film review


Chicken Run


Best Great escape yet… “Unmissable”


Plot


Queen of the hens Ginger alongside her fellow chicken companions who live on a chicken farm try to seek escape into the wild by using spoons and to make do scarecrows. As nearly all hope is lost among her fellow peers the flying rooster Rocky turns up. However does this now mean all hope is lost or does he save them before they become chicken pies?


Review


Nick Park classics include the creation of Wallace and Gromit and now another one is added to the list. Yes chicken Run the first full length film created Aardman animation is filled with optimistic chickens creating light hearted comedy. Hollywood dosh allowed this slow motion miracle to be created. I take my hat off to them. They have pulled off this world supremacy creating over 80 minutes of pure and classic entertainment.


Who knew chickens could be so intelligent not Mrs. Tweedy that’s for sure! Ginger the strict commander and chief is a hard nut to crack but a lovable character all the same. Is it possible for them to taste freedom or is being held back by an uneventful life of laying eggs stopping them.


Rocky could be the chicken’s knight in shining armour, could he help them escape in this drama comedy and help them devise a plan to chance their arm at freedom. The dream of escape has to soon become reality as it turns into a race against the clock to see the back of Mrs Tweedy.


The chicken eggs are counted for the last time as the farm is soon to be turned into a pie investment and guess what the main ingredients is going to be? Of course it’s the chickens. The film does have a mystery element as who would have thought this chicken farm set in the Yorkshire dales of England had a sinister side?


This film is suitable for all ages, simple enough for children to grasp the escape plan however filled with comedy action to fore fill the adult’s needs.


Verdict


Superb entertainment, a hint of passion and brilliantly cast voices what more do you want from an animated film about chickens?

Task 2- Research into existing products: Short film





Narrative

What is the film’s Beginning – Middle – End?


Beginning:



The short film starts with the logo and credits with music running over. This introduces the short film as the music acts as running commentary throughout. It then fades to a violent scene taking placing in the toilets with a group of boys. We later learn that this clip if from the middle of the short film meaning the clip at the start is acting as an indication of future events. There is a voice over during this scene which is most likely commenting on the events that have unfolded, however we don’t know this for sure as it is in a foreign language. This scene acts as the introduction to the film as a title then fades in introducing the films name with a slogan “Every action has an equal and opposite reaction” which is a good indication to what the message of the film is. It then fades into a close up shot of the same boy who is stroking his face, it then cuts rapidly to a wide shot of him showing the same setting as the bathroom at the start indicating he was stroking his face due the pain felt from being hit.

Middle:


The wide shot and tracking shows a group of people in which the boy rudely pushes past suggesting he
maybe be angry. His walking is shows attitude implying his state or anger. These tracking shots are common throughout this short film to show him moving from one chaotic scene he has caused to the next. The short films shows shots going from one scene to show how the boy is leaving a destructive past behind such as throwing peoples sweets on the floor and running a flower. The film however has the continuity effect due to the tracking shots of him walking as it shows he goes from one scene to the next. The main framing is of the boy, when there are shots of the boy and other people he is the main focus being in the middle shot whilst the others are to the side indicating the major role he has to play and that his emotions and problems are the cause of his nastiness. After the last of his action there are wide shots shown of the people he has hurt all surrounding him. The looks on their faces show they want revenge. It then cuts to the bathroom scene which has a realism effect on the audience as we things become clear that the fight in the bathroom is a result of all the things leading up to people wanting to get back a him.

End:


The end shows the same bathroom scene with the same close up of him rubbing his face, he
also does the same thing by walking down the stairs like at the start however now his attitude walk has gone suggesting his emotions have changed. This coupled with the sombre music shows how the events just happened has affected his mood. The film continues to show the boy going through the same routine as before however differently as he doesn’t push people put of his way or mistreat them he is kind to them. The film
ends with a shot of the boy and the other character he got in a fight with hugging indicating they have now made up and are friends. The titles are then shown to show the film is over, crediting the music and the people involved in the short film.









What is the issue in the story and how is it resolved?

The issue of the story is that every reaction with get an equal reaction. Therefore if we react in a positive way then the reaction will be much positive as opposed to negative. This issue is shown bey resenting a boy reacting badly to reactions and therefore getting the same reaction back. But when he does things more positively there is no violence.





Titles
How do the font, transitions and colours of the titles say about the film and how do they complement the narrative?
The fonts of the titles are very bold and simple font to make the names stand out. They are in white and red which is conventional used for horrors however this short film doesn’t fit
this as it isn’t the genre of a horror. However the title of the film and message underneath at first is red but then turns to colour, this could imply that the red represents a negative start to his reactions but the colour changes which could represent a brighter ending. They complement the narrative as they are very bold and clear just like the message of the film that if you reactions are positive then the replies with correspond this.


Sound
How is the soundtrack used to complete the mood, tone and style of the film?
The sound track is the same music styling throughout the film, which has an effect on the style of the film as it portrays it as simple but effective. The music does change slightly in tone to become sombre once the boy realises the actions did have consequences. The instruments used when the title appears sound like jazz music, this blue music can represent the emotions shown of sadness in the film. The music becomes more up tempo in parts such as when the boy is on his mission to cause havoc as it represents his angry state of mind.
What sound effects been added in afterwards – why and to what effect?
The sound effects added included the noises made when the violent breaks out to make the punching seem more realistic and believable. Voiceovers used throughout to create an effect that the main character involved was narrating the story to show his side.

 Camera
What is the range of camerawork used in the film? – List as many as you can spot and then analyse the effect of 3 different types
-Close up of main character jango used frequently to show his emotion
- tracking to show jango moving from one chaotic scene he created to the next, also most as if he was on a mission.
- Wide shots to show the setting and also set the others against jango showing the division between them. Surrounding
- Over his shoulder shot is use to show the division between jango and the others, he has no one on his side as he has offended them all. Venerability  
 This is an over shoulder shot used in the short film. It is used to show how jango has segregated himself from the other people due to his hurtful actions. The shot shows himself with nobody on his side, opposed to the others all grouped together against him. This creates the effect that jango maybe feels that everyone is against him and nobody is on his side.
This camera angle is backwards traking and it is used to show jango miving from one place to another. This cetaes and affcet to show jango is moving from one mistreatment he created to the next, showing the contiuity of the film. In addition the close up of his legs shows attitude in the way he walking implying he has something bothering him.  




This shot is a medium close up of jangos face it is used to show the main focus of the film is him as no other close up shots are used on others. The shot is effective as it helps the audience engage in the emotion he uis feeling. It also focuses on the area where he was hirt. The action of him rubbing his cheeck indicates that the violence hurt him.

Editing
How does the editing impact the mood, tone and style of the film? Give three examples of edits used between frames and analyse impact
Once piece of editing style used within the short film was a fades ins and outs to introdue a new scene and ends the other. One area when it was used was at the end of the opening credits. This editing technique is used to indicate the film is about to start, it creates a certain style of simpilsitc means as the edit is very stble indicating they didn’t want to take away from the film or the creidts shown. The fade out creates an effective tone as it shows that this scene is about to contiue on from the the scebes shown from the very start, but implies a tone of slow pace as it isn’t rushed.
Another editing sytle used was contiunity, this editing technique was key to the style of the film as the seamless cuts meant that the film was fast flowing and easy to flow as opposed to rapid cuts which may have confused the audience. The fuild movements allowed the storyline of the film to be understandable, in addition it added to the simplistic  tone of the film as the message is very simple and the continuity focuses on this.
Finally a thrid editing style used was shot reverse shots. This edit was used during the scene of jango and the group of boys who offered him a sweet. This techqiue is used to enhance the venerability of jango as he has nobody on his side due to the trouble he caused, whereas the other friend has many on his side. This creates a empathic tone as the audience may simpathise with him.

MES
In what way does lighting impact the mood, tone & style of the film?
The lighting the the bathroom is very dark creating a dark tone which suits the scenes surrounding it as there is violence involved. This contrasts to the scene where they later make up as its very light which can represent the emotions are now happy as opposed to depressed in the bathroom.
The scene when he returns later in the bathrom the light is much lighter which could be an indication that jango as seen the light almost with reference to his first behaviour and that he now wants to go and fix it.






Friday, 26 July 2013

Task 2- Research into existing products: Sven E Carlson theory




Section

Summary / Questions

Videos Referenced

Own videos from research

Modern Mythic Embodiment

-music video artist is seen as embodying "modern mythic characters"

-resenting different aspects of free floating disparate universe



Commercial Exhibitionist

-materialization, monger to their body image selling everything to be in the spotlight

-wants success and evokes the charisma of stardom and sexuality


Madonna Material Girl’


Television Bard

-modern band singing banal lyrics using TV as a medium

-storyteller who uses on screen images instead of inner, personal images


Madonna Papa Don’t Preach


Electronic Shaman

-can be invisible , only the voice and rhythm that is the visual

-they will often switch between shapes, it could animate dead objects or have alter egos e.g. in cartoons

-acts as a visual guide through a spiritual journey.


The electronic shaman’s voice and rhythm form the life-line that connects images and sound creating new experiences and the conscious-streaming journey outside time and space.

Lady Gaga Born This Way


Cher’s ‘Believe’

-method "modern mythical embodiment", she is a modern sorceress

-spiritual journey concludes with a magical green surrounding Cher as a soul exchange happens between a young women and herself

-electronic magic of aural effects, "synthesized" to act as a dreamlike state

Cher’s Believe


Cher’s voice is synthesized and music creates a dreamlike state. In Believe Cher also promotes her record and her audio-visual style and aims to evoke the charisma of stardom and sexuality. Thus she can be also seen as commercial exhibitionist.


Audio-Visual Flow

-Compromised of several flows of audio-visual

-these flows interact and create a complete whole by ears and eyes.




Images to Music

-music video comprised by adding images to music creates moving pictures for an already existing tune, they are bound together by the beat and their musical features.



 

-movements like footsteps can be synchronized with the beat

In Cher’s Believe there is a synthesized rattle sound which is sometimes synchronized with effects of lightning, that then amplifies body movements http://www.youtube.com/watch?v=4p0chD8U8fA




The Lyrics

-lyrics and images interact creating meaning

- banal lyrics can create new meaning


In the first verse of Believe to phrases "I can’t break through" and "so sad" there is a visual echo made by special effects. A text-illustration appears for example when the girl sits drinking as the lyrics intone "Sit around and wait for you". Effects also occur when the unhappy girl climbs to the rooftop and the rain of tears pours from the sky.

Coldplay Fix You


The Images

-visual for is close to the musical form

-can manipulate colour it can create ideas which are repeated an varied


Two main visual motifs; one is Cher’s performance track; the other is the narrative track about the unhappy girl. Visual motifs are lightning effects especially the light that is traveling between the girl and Cher.




Perceiving music Videos

-interacting layers can active social aspects like family. When these interact it can create situation variables
 
 
 
 
 

Traditional visual narration created in experimental movies like Fernand Leger and Dudley Murhpy’s Ballet Mecanique (1924) and Oscar Fishinger’s Composition in Blue (1934). They are part of standard music video narration technique. In a music video clip collages, paraphrases, animated abstract art computer graphics.



Style: Standard Clip

-Contains three visual traditions; perfrmance clip, narritive clip, and art clip
 


A model of a standard music video and has all the narrative traits.




The video exposes the vocalist, and the shots which actually emphasize strange artistic features.




The video is placed in the traditions of performance and visual narration


Style: Performance Clip

-Shows the vocalists in one or more settings

-Can be three types; song performance, dance performance, and instrumental performance.

Michael Jackson Smooth Criminal http://www.youtube.com/watch?v=GaAaFAnaZN4

Many of his videos contain dance performances.




Style: Narrative Clip

-Short and silent movie to a musical background (narrative clip)

- the clip contains a visual story so it’s easy to follow

I’m on fire- Bruce Springsteen http://www.youtube.com/watch?v=lrpXArn3hII

No lip-synch, example of a pure narrative clip


Style: Art Clip

-no visual narrative and contains no lip-synch

-Artist’s video uses more modern, experimental music.




Lisa Stanfield’s So Natural http://www.youtube.com/watch?v=nTE99BSmw4U

Moments at the start show pictorial elements in order to develop visual motifs



What is music video?

-Music video has its own conventions

-Narrative relations complex

-Music today can be considered its own art with its own traditions

-They always offer something new to look at

Killer/Papa Was A Rolling Stone http://www.youtube.com/watch?v=fYOYgYHheXE

Example of audio visual texture


Thursday, 25 July 2013

Task 2- Research into existing products: Music-CD

These images show an album cover for the band Kodaline “In a Perfect World”.

 The front cover of the alum is very striking and different top other CD covers. The front shows a wide shot of a lake with mountains in the background and a platform with three people on in the foreground. The three people on the platform isn’t very easy to see however they are the focus pull as even though they can’t barley be seen that platform is the main focus as opposed to the wide background. The location indicates what the songs on the album may have in common which could be to do with the world outside. The name “In a Perfect World” indicates also that the album has the focus of the world. The front cover has the band’s name and album name running across in bold capital white writing, this has a dramatic effect as its behind is clouds and the sky meaning it’s trying to blend into the natural sky but also stand out. It stands out by the bold font and also the band’s name is underlined. This is a common feature on music videos such as Beyoncé “4” album had her name under lined on the back cover. This convention is used to make the artist stand out so people know straight away whose album it is.
 The side of the cover had the band’s name “Kodaline” in bold white font to make it stand out so it’s easy to associate the album with this band. Plus if the Cd is placed on its side when it’s up for sale in a shop elope won’t see the cover first but the side is the focus so having the artists name and album will make it easy to identify. In addition, the white writing is very bold and eye-catching on the dark background so stands out.
 The back cover of the CD is darker as it shows a shot of the outside but at night time as opposed to the day time cover. The back cover has white font on it helping to make the songs stand out as well as other key information like price and the record company associated with this album and the band Kodaline. The songs on the album are the main focus of this back cover as they are located in the centre and in white font making it stand out on the dark background. 
 


 The CD itself is very light just like the front cover of the album. It has a very similar cover to the front of the album with images of the bright open landscape of the lake and the mountains.

Tuesday, 23 July 2013

Task 2- Research into existing products: Music- CD


Analysis of Artist's CD's

Once I had decided to create a music video as my production I needed to research into existing artifacts in order to analyse them and see what I feel works well and what conventions I may want to include.



Beyonce "4":
These images show the artist Beyoncé’s CD album of “4”. The front cover is very bold and eye-catching. The pale nude colour of the cover makes Beyoncé stand out and be the main focus of
attention. In addition, her striking pose creates edgy, fierce vibes which are conventions people associate with Beyoncé. The costume style of the front image creates sex appeal to both the female and male audience as women will respect and aspire to be like her and it will grab male attention, the neutral background also help when marketing the product to the two genders as it appeals to a wide range of audiences. The side of the CD cover has the same back ground as the back of the CD, it has the word Beyoncé and the name of the album on it, and it’s very simple and useful as people can easily identify what album it is. In addition, if the CD is placed on its side when it’s up for sale in a shop elope won’t see the cover first but the side is the focus so having the artists name and album will make it easy to identify. 
 The back of the CD has a neutral back ground of the sky and the top of a building. This works well with Beyoncé’s striking pose and black costume as she stands out as opposed to the background taking over. Even though she isn’t in the centre of the back cover she is very dominate talking over the back cover. The artists name and album is written in bold black writing at the top to attract attention to whose album it is. The title is also underlined creating a striking feature to attract the masses. The bottom left of the corner has the barcode which is the normal location to where it’s found on other products. Above the barcode are the songs included on the CD. The song titles are also written in black to make the, stand out on the neutral background.  The CD itself is a very shocking red with a big bold B on its standing for Beyoncé. This CD is different to the CD cover however it is very bold and striking like the CD cover. This CD cover is very
effective due to the striking poses and colour palette it using. The neutral colour is subtle but every bold when paired with Beyoncé’s presence and bold black writing. The CD also provides the music companies name “Sony music” that were responsible for this album. This provides great adverting and also will make people associate Beyoncé with this record company.