Task 2- Research into existing products: Music videos

Madonna:

Like a prayer:

-          dark night time setting http://www.youtube.com/watch?v=79fzeNUqQbQ

-          ambient sound of police sirens

-          church theme links to song title

-          shock factor exploiting religion

-          Jesus is portrayed as black he saved her not harmed her which is what this minority group is blamed for

-          Crosses on fire dancing provocatively sin

-          Sin of a white and a black person having sex in church

(http://www.youtube.com/watch?v=79fzeNUqQbQ)

Papa don’t preach:

-          real footage of streets of famous city

-          Archive footage from childhood links to them

-          Singer on her own dancing black screen just focusing attention on her

-     Dances alone

(http://www.youtube.com/watch?v=RkxqxWgEEz4)

Vogue:

-          Costumes not minimalistic stands out

-          Black and white lighting creates intense dramatic affect all focus on herself

-           Dance moves she is at the front main focus

-          Dance moves like poises links to lyrics

-          Original however could be seen as copying Marlin Monroe

-          Costume back male suit

-          Hair style 1950s

-          Spotlights shines up upon her face make her seem brighter than others

-          Male suits aren’t as fitted doesn’t take attention away from Madonna herself has is the one with the revealing suit

-          Gender intermingling she was wearing a man’s suit

(http://www.youtube.com/watch?v=GuJQSAiODqI)

Lady Gaga:

Alejandro:

-          Costume black suit more revealing than Madonna have to just wear waist coat

-          shock factor exploiting religion

-          original revealing different clothing maybe copying Madonna

-          black and white lighting focuses on herself similar to Madonna in vogue

-          hair style blonde short

-          spotlight on her face makes herself stand out

-          male wearing boxers, times have changed they have had to move on with the times more revealing clothing

-          gender intermingling male dancers wearing undergarment what women used to wear 

(http://www.youtube.com/watch?v=niqrrmev4mA)

Poker face:

-          Dance moves very posed

-          Poker playing links to song title

-          Dogs as props

-          Edgy editing style

(http://www.youtube.com/watch?v=bESGLojNYSo)

Judas:

-          Purple styling only one that stands out everyone else in black, purple anti-virgin

-          Love interest not typical white race has the symbolic thorns on his head

-          Her styling of little clothing while dancing, crosses on her bra cup both acts are sinful

-          She wears a leather jacket and with bikers can be seen as promiscuous can be seen as dangerous and naughty “hells angels”

-          Religious context she acts the parting of waters

-          Jewellery of crosses

-          Judas got Jesus into trouble, choosing the bad person   

(http://www.youtube.com/watch?v=wagn8Wrmzuc)