Task 11- Poster promotion: Creation of the poster

Original image

Image after I used softening tool

This is my final album promotion I created for ‘Video Games’. I created this by using the software ‘pic monkey’ as well as using ‘adobe Photoshop’. I decided on this image of the protagonist walking through the location of the floral garden. I choose this image as I felt it was a recognisable to the production as many of the scenes in the music video are of the protagonist walking through the floral garden. I felt continuity between the two artefacts and the main production is key so people know they are all for the same production. The image I originally used was effective as the colours of the flowers contrasts with the girl’s bright purple dress. However, I wanted to exaggerate this and therefore tried different lightening shades on ‘Pic monkey’.  I used the softening tool for the background as the original image had a dull sky. I also slightly blurred the background and created a focal point on the girl to make her stand out on the slightly blurred background. The colours of the flowers were originally quite light as when the picture was taken the sun was reflecting on them. However, I did over exaggerate this brightness to add to the blurred affect.

I included the front cover of the CD album on the poster as well as the price and the company selling the album. I made sure I included all of the conventions of a promotional cover making it look believable.

Poster with the chosen font I used

When creating my poster I struggled in deciding what font and colour of text to use. I finally decided on the colour white and font ‘Cardo’. I used this font and wrote in capital letters and made it bold, this was so the information stood out on the poster. In addition, the colour

Poster with one of the fonts I experimented with

white I found didn’t always show up clearly as the image background was very colourful however when I played around with different fonts I found ‘Cardo’ make it clear, bold and therefore easy to read. The image to the left shows another font I tested when making my poster, the font doesn’t make the information very easy to read. Therefore I had to make sure the font was very bold and clear as the information is key to the poster as people need to know what is being advertised.