Task 4- Audience research: Questionnaire results

Questionnaire music video results

1.

Question one of my music questionnaire is a stereotypical question seen which is “What gender are you?” This question was asked as I thought it would be important to know the gender of the people answering my questionnaire as it can impact on the results. Six out of the ten people asked were female whereas four was male. I tried to get an even balance of genders so it wouldn’t have an uneven balance, which could impact the results as women and men typically like different music types.

2.

Question two asked, “how often do you watch music videos?”  I felt this question was key to ask as it was important to know how often the people watched music videos and therefore how much knowledge they had on the conventions. Four people out of the ten asked watch music videos everyday and others did watch them quite regularly as two watched weekly and 3 monthly. This data is useful as it will help me understand how much knowledge they had and how this effects how they answer the other questions. One person never watched music videos meaning their knowledge on the rest of the question would be very brief therefore it could result in an anomalous result.

3.

Question three was “what music channel do you watch the most?” this question was useful as the data would help me decide what music channel I should use to project the music video to make sure it is seen on the most popular channels to gain a wider audience. Five people voted for 4music indicating this was the most popular out of the ten people asked.

4.

“What mediums do you use to watch music videos?” on this question I decided to make it more of an open question. I allowed the m to tick more than one, as many people don’t just use one medium to watch music videos. As the pie chart shows TV and Internet was the most common with eight votes. This would help with the advertising side of my music video, as it will enable me to decide the best ways to advertise the video to attract people using these mediums to gain a big audience. 

5.

Question five asked, “what’s your favourite genre?”  The majority of six voted for pop, which is one of the most common therefore very typical favourite. Two others voted each for rap and rock where as two other voted for other genres that were noted as folk and Reggie. This spilt vote indicated that many people share different music tastes and therefore making the genre you know well would be the best idea to create the best video.

6.

“Do you like to see dance routines in music videos?” this question was important as it is a very common conventions used in videos so it was important to see peoples views on it. Three voted yes two voted no and the majority five voted for depends on the artist. The data implies that people do enjoy dance routines but only if they fit the artists. This suggest that a dance routine wouldn’t be suitable some artist. This means I have to be careful when creating the video to make sure fits the artists brief.

7.

Question seven “What do you enjoy seeing in music videos?”  This was another open question as people can enjoy many different types of music videos narrative story telling was the most popular with seven votes indicating people enjoy a story in the music video and I should try and incorporate a story into the music video I do.

8.

“Do you like to see special effects in music videos?”  Six people voted no whereas, four voted yes indicating special effects aren’t always wanted in music videos. The question continued for the people who voted yes. It asked what special effects they enjoy three voted black and white and another voted archive footage. This suggests that if I were to put effects minimal ones would be k but maybe not to drastic.

9.

 “What is your favourite music video?”  This question asked each person to list there favourite. Each one said a different video, which is to be expected. The question is useful as it gives a wide range of videos, which could help influence, what video I choose.

10.

“What emotion do you like to see presented in a music video?”  Six voted for happiness, three for sadness, one for anger and zero for comical. This data will be useful when deciding what emotion to use in the video to please the audience.

11.

Question eleven was “What media techniques used in music videos do you like to see the most? Rank 1-4 (one being your most enjoyable four being your least)” this question I felt would be useful when understanding what the audience really enjoy about music videos to make sure I can get them right fashion and clothing was ranked first the most times indicating I must choose careful with the fashion side of a music video to make sure it fits the video. All these media techniques are important in order to create the right atmosphere for the certain music video I do.