Task 8- Final proposal

Final proposal for 'Video Games'

My final proposal for my production is a music video for the artist Lana Del Rey’s song ‘Video Games’.  I have chosen to do this as my music video I feel that I will be able to create a suitable production that fits the song accurately. My plot idea I feel fits the song lyrics and will be an accurate representation of what the lyrics mean. 

My brief plot for the music video is as follows; Dark, dull house, girl watching her boyfriend play a video game her face looks emotional and unhappy. There is a zoom in on the screen and she appears on it in a floral bright garden the opposite to the dull house. It continues on to show her dressed in formal clothing she looks very natural and fits to the tone of the garden. It then shows her walking around a rose garden, it’s bright and formal. The

cameras shots of the garden scene are close ups of the girl as well as tracking and wide shots to show her walking around the garden and set the setting. Meanwhile, it will have quick pace editing cuts which cut back to her arguing with her boyfriend about playing the game. The camera shots include two shots and close ups of to show the distance between the boy and girl and the emotions they felt which will show on their faces. It could also flick to other scenes inculding London walking in the streets to show another location where she wants to be opposed to the living room. Shots of flower and nature will also be shown to fits the graden scenes, these will act as a superimposition.Near the end of the song it zooms out and rewinds back to reality where the boy continues to play the video game. She is back to reality as opposed to the dream world of the garden. 

The music video I am creating is in the genre of pop. I choose to create a music video in the pop genre as I feel I know the most about this music genre as opposed to a genre like rock. Therefore it’s important to take into consideration which channel my music video would be broadcast on. I feel 4music created by a German record company is the most appropriate channel to broadcast my music video on. This music channel is known for playing songs in the pop genre. Therefore my pop music video would be a perfect suit for the channel and also will benefit the music video with advertising to the accurate target audience of people who like pop and R ‘N’ B music. In addition, most musicians on 4music include some hip hop and reggae artists. This will help create a wider audience for my music video as these genres have similar conventions to the genre of pop. Therefore people who favourite hip hop videos are most likely to listen to pop songs and artist and they are closely linked as many artist can sing both genre an example is the artist I’m using Lana Del Rey.

Lana Del Rey as an artist has a wide target audience from young teenagers too middle aged women as her songs choices range from pop like the song I am doing “video games” to a more slower beat song. This diversity means that she has many audiences that like her songs. Therefore, the song of my production “Video Games” has to appeal to a wide target audience. I feel that this song is more suited to a female demographic with the age range of most likely mid teenagers to middle aged as many may relate to the song about feeling less important to a man than other things in his life like video games and drink. The video will appeal to the working and middle class as they will be able to relate the storyline of the fall out between the girl and boy and the locations of a house and a floral garden as it makes it realistic as well as relatable.

The genre of my music video is pop and is going to be a narrative based video. I feel a story telling music video will fit the songs as it’s a song about Lana describing the events of her and a man’s relationship. The plot I have created for the music video is narrative based as it involves two various different locations to create a realistic storyline. The setting of the house is the reality of the girl’s situation whereas the garden is a dream world where she can be real and happy as opposed to sad and feeling alone with the boy. I also want to involve artistic performances to the music video whilst in the garden as I feel I could manipulate some camera shots to make it more dream-like. In addition, I may also add certain shots of flowers and nature in the location to add creative scenes to the music video. I feel that these shots will help when portraying what the girl dream-like world involves. These shots will create an artistic side to the video it also shows a music convention by creating almost a montage of certain things that is part of the garden. Whereas, the narrative side of the production is in the house between the girl and boy.

The style of my production I am trying to achieve is elegant during the garden to show her transformation into happy and beautiful as opposed to her former self in the house. The style of the house scenes will be edgy to create a cold depressed emotion as the relationship is non-insistent as he doesn’t pay attention to her.

 The camera shots for the production whilst in the house will be a variety of wide shots, close ups to set the location and express the emotions of the two people as well as two shots the distance between the girl and boy as they aren’t in close proximity of each other as their relationship is failing. I will also use low angles from the point of view of the boy to show he is looking down almost on the girl and vice versa of high angles from her point of view to show he is the superior figure in her eyes. The shots in the garden are going to be a range of shots such as lows angle shots and wide shots to capture the gardens beauty as well as the girls.

The editing techniques I will use include colour changes. During the scenes in the house I will edit them to become black and white to reflect the mood of the girl as she is being ignored by her boyfriend. However, the scenes in the garden will be very bright with bold colours to show the opposite emotions between the two worlds. Another editing effect will be used near the end of them music video, I will use editing and rewind back from the garden scene back to the house bringing the girl back down to reality. 

The mise-en-scene in my production is important to as it will make the video seem realistic. The costumes styling of the girl will be quite plain and casual clothing during the house scenes as it represents the mood she is feeling. Whereas, the costume in the garden will be formal such as flowing dress to show how  she has transformed in this scene to an elegant girl who doesn’t need the man in her life.